In-store installation and mobile microsite for a new fruit.
A new apple is on its way to grocers after years of research from Washington State University. The Cosmic Crisp is an apple that will be a staple in kitchens as we enter the next decade for many reasons. It is a combination of a Honeycrisp apple (tangy, crisp, sweet, delicious) and an Enterprise apple (long lasting shelf life).
A key component to the success of the Cosmic Crisp is the durability of its seeds. Farmers are able to work with growing the apple year round, leading to a more sustainable future in food accessibility.
This campaign shows how the information about the apple could be displayed to the public, using an in-store installment and an interactive mobile microsite flashing some fast facts.
The microsite was my first attempt at using a prototyping tool, and you can interact with the site itself by clicking here.
Thanks for viewing!
The microsite was my first attempt at using a prototyping tool, and you can interact with the site itself by clicking here.
Thanks for viewing!