A friendly solution to an every day problem.
It is an unspoken, agreeable truth that public restrooms are a prime location for germs. Even the cleanest of restrooms have an accumulation of bacteria from the person that was last there. Women know this fact all too well, as most women perform the "hover" to avoid touching the toilet seat. Not only is this one of the most uncomfortable feelings in the world, it also creates an unsafe and unsecure environment.
There are ways to address the issue of the toilet seat, and there have been attempts to alleviate the discomfort in restrooms. It may seem obvious to bring in disinfecting wipes, but these are large and a hassle to carry while you're on the go. Also, with labels that are consistent with cleaning brands, they may feel like they use strong chemicals that could do more harm than good to your skin. Other products in this category don't even clean the toilet seat, they just mask the scent to create a more comfortable experience. They still don't eliminate germs.
Swirl is the solution that is the middle ground for sanitizing and being approachable to all.
Swirl is the consumer-friendly solution to making a toilet seat feel as safe as the toilet seat in your home. Swirl is made with natural materials and essential oils in exciting scents like June Prince Peach and Rose Apple, partnered with a sanitizing agent to safely clean the bowl.
An additional concept for Swirl’s use would be an attachment in public restrooms above the toilet seat. By waving your hand in front of the dispenser, a spray of fresh Concord Grape sanitizer graces the bowl.
Concept and strategy created by Han Vu, while I worked on the branding and packaging execution.
Thank you!